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Established in the autumn of 2010, LUHONG was named from each surname of the two designers, Fong-Chih, LU and Wei-Ming, HONG, homonymic to “女(LU)紅(HONG)”, it represents perfect technique of needlework and unique customised ordering. LUHONG let every women have the chance to own the “chic”, “sexy” and “wearable” clothing. The design concept of LUHONG is based on the idea of “Haute Couture”, each pieces is made from imported fabric, with elaborately sewed on adornments, and it features sophisticated details and elegant outline.